Kalyanamalai Matrimony
Launched in December 2020, Kalyanamalai made its presence on social media platforms through Advertout. Starting at 0 followers and today standing at 2.8K followers through our social media efforts.
Kalyanamalai Matrimony, conceptualised by Mrs. Meera Nagarajan and Mr. Kalyanamalai Mohan, the pioneer in the field of Matrimony is one of the leading Matrimony Services in Chennai. With the well-being of the bride and groom and their families, as their goal in mind, Kalyanamalai offers matrimonial services to Indians and NRIs around the globe. Alliances are fixed through our Website, Mobile Application, Television programme, and Magazines. They also arrange events and community meetings for prospective brides, grooms and their families. Kalyanamalai Private Limited is established, with a view of taking matchmaking and matrimonial services to a global level.
Our efforts :
With the aim to create awareness about the brand and to reach out to our target audience, we developed a content strategy that would establish Kalyanamalai as a trusted brand where families feel safe and happy to find their children’s life partner . This helped us find our audience and target them throughout our journey from enquiry to a successful marriage. .
Strategies we implemented
- We created video and picture content that speaks about the services and offers at Kalyanamalai.
- To build brand credibility, we also posted video content about the latest events and testimonials from our members.
- We ran ad campaigns on Social Media platforms such as Instagram and Facebook, and Google Ads to drive traffic to our various social media platforms, events and YouTube channels in order to create awareness about the brand and get conversions.
- Publishing content on LinkedIn to increase networking and create awareness about our Exclusive Packages and services.
- On ground coverage of events and posting it on social media platforms to increase more traffic during events and to create transparency with our members
- Promoting YouTube by posting peak moments on Social Media platforms and increasing our Subscriber base for more viewership and generating revenue for our client.
