Express avenue - How our campaigns led to record footfalls?
- On-ground coverage for events such as - Diwali, Christmas, New Year, Pongal.
- Influencer marketing for all of the store openings at the Mall.
- Promotion and coverage for store openings such as - Taneira, Mia by Tanishq, Punjab Grill, Latt Liv, Lyfe by Soul Garden Bistro, 1st Step.
- Shoots inside the mall to keep our content live and engaging.
- Our promotion and content leaves a Footfall of at least 500,000+
Strategies we implemented :
- Influencer marketing to encourage other user to walk in to the mall and shop.
- Engaging content for the users to interact with.
- Creating UGC - user-generated content such as testimonials and experiences.
- Ground coverage and live footage from the mall.
- Showcasing offers and discounts available from all stores at the mall.
Results we achieved :
0
M+
in reach
0
in footfall
0
instagram followers
