All about SEO: The Ultimate Guide to Search Engine Optimisation

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Did you know, on any given day, people conduct more than 2.2 million searches on Google alone, which means the number would be much higher if we consider other search engines too. Therefore, this makes it tough for your business to stand out. But you have to if you want to make your business a successful one. Therefore, showing up on the front page of Google search results would decide how visible your business is.


What does SEO even mean?

The process of optimizing web pages, and their content to be easily discoverable by users searching for terms relevant to your website is called Search Engine Optimisation (SEO). 

Why do you need SEO as a business?

As mentioned earlier, there are billions of searches conducted online every single day. This means there’s an immense amount of specific, high-intent traffic.

Many people search for specific products and services with the intent to pay for those things, which is called commercial intent, meaning they’re clearly indicating with their search that they want to buy something you offer. People are searching for things, both that are directly related to your business or all kinds of things that are loosely related to your business. This gives you an opportunity to connect with your folks, and help answer their questions, solve their problems, and become a trusted resource for them.

Google is responsible for the majority of search engine traffic in the world. So, how does Google decide which pages to return in response to what people search for? Google has search quality ratings that assess this. The ratings look at

There are hundreds of ranking factors that Google’s algorithm considers in response to searches, and Google is constantly updating and refining its process to ensure that it delivers the best possible user experience.

How can you top in Google’s search engine rankings?

Google gives you a clear, cut way by which you can top the search engine rankings. Three main factors to look into are:

Links – Links are a crucial SEO ranking signal because they’re what the web is built on.

Three types of links matter, when talking about search engine ranking:

Content is the second major SEO ranking factor because a Google search engine customer is happy when he finds the result that serves his needs in the best way. Google always tries to give you the best experience possible by directing you to the greatest content it can find. This means that your number one job to do well with SEO is to produce great content. So, what goes into creating such great content?

Let’s get started

User experience is another important factor to keep in mind if you want to top the search engine rankings. It basically means how people engage with a site, i.e., do they find the information they need and remain on the site, or do they “bounce” back to the search page and click on another link? Or do they just ignore your listing in search results altogether and never click-through? This also includes the site’s loading speed and mobile-friendliness.

Now, that we know why SEO is important and how you can top the rankings list, let’s look at some of the SEO tools that can help you optimize your website.


Search engine optimization done properly can have the potential to dramatically increase the amount of traffic that a website receives, but all of that search traffic won’t help grow a business unless it converts into paying customers. Just commit to getting started today as it can take you 6 months to a year to see results.



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